The Nine Colours of Navratri: Where the Tradition Came From

Aishwarya Kapoor | Times Life Bureau | Oct 14, 2026, 12:48 IST
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The Nine Colours of Navratri: Where the Tradition Came From
The Nine Colours of Navratri: Where the Tradition Came From
Image credit : AI

Every year, the nine-colour Navratri calendar floods social feeds and WhatsApp groups, and women spend real money trying to follow it. But the list has no single ancient source, varies by region and by who printed the pamphlet, and changes slightly every year. Here is where the convention actually came from, and how to wear the spirit of the festival without being ruled by a colour chart.

Highlights
  • The nine-colour calendar associated with Navratri is a modern convention that gained prominence in the 1990s and accelerated after 2010, largely influenced by lifestyle media, regional tourism boards, and social media graphics.
  • While the colour mappings reflect devotion and community engagement, they vary significantly across regions in India, with local customs, such as dress codes and celebrations, shaping how Navratri is observed.
  • The practical implications of following the nine-colour convention can create anxiety for women regarding outfit changes, suggesting that treating the colours as flexible symbols rather than strict rules may enhance the festive experience.