Top Indian Celebrity Beauty Brands You Can’t Miss: From Hair Care to Skincare

The beauty and skincare industry in India is experiencing a significant boom, with consumers increasingly seeking products that cater to their specific needs and preferences. This surge in demand has led many Indian celebrities to venture into the beauty business, launching their own brands that reflect their personal values and cater to the diverse needs of the Indian population. These celebrity-owned brands have quickly gained attention and acclaim, making waves in the industry with their innovative formulations, ethical practices, and focus on inclusivity.
Growing consumer awareness
Indian consumers are becoming more informed and discerning about the products they use, seeking brands that align with their values and offer effective solutions for their specific skin and hair concerns.
The power of influence
Celebrities wield significant influence over their fans, and their endorsement of a particular brand can drive significant sales and brand recognition.
A desire for authenticity
Consumers are increasingly drawn to brands that feel authentic and transparent, and celebrity-owned brands often offer a sense of connection and trust.
The rise of e-commerce
The growth of online shopping platforms has made it easier for consumers to discover and purchase products from celebrity-owned brands, regardless of their location.
Here are some of the top Indian celebrity-owned beauty brands that you should know:
Kriti Sanon launched her skincare brand, Hyphen, on her 33rd birthday. Hyphen offers a wide range of skincare products, including sunscreens, moisturizers, and serums. The brand prides itself on harnessing the power of nature, with all products being vegan-free, plastic-free, and 100% natural, according to their website. The actor defines it as a "power-packed solution for every concern”.

Katrina Kaif turned her love for makeup into a business venture with Kay Beauty. Since its inception in 2019, the brand has quickly gained popularity and is now recognized as one of India's leading cosmetic lines. This brand is one of the few brands in the Indian market which offers a diverse range of makeup products for almost every Indian skin tone. Embracing the tagline "It's 'Kay to Be You," Kay Beauty resonates with women by offering a range of affordable yet high-quality makeup products. Katrina said she wanted it to be a community for women, who would feel completely okay to be themselves.

In 2021, Priyanka Chopra started Anomaly as a hair care brand that retailed exclusively at Target stores in the United States. In 2022, the products were made available in India as well. The brand offers quality hair care without compromising on its ingredients and spends less on packaging to make sure that its formulas are top-notch. Anomaly focuses on clean, performance-driven formulas with eco-conscious packaging made from 100% plastic trash and infinitely recyclable cans. The collection consists of end-to-end hair care solutions consisting of shampoos and conditioners, a high-performance hair and scalp oil, a dry shampoo, and bonding mask.

Sonakshi Sinha's SoEzi was formed out of a desire to make sure that "glamour is accessible to every person in the country". The brand offers a wide array of press-on nails that are super easy to use and are a perfect way to jazz up any look. In 2025, she launched her sister brand, Ezi Mom, a brand dedicated to making the journey into motherhood easier for every new mom.

Launched in 2022, 82°E by Deepika Padukone offers skincare products that are clinically tested and enriched with natural ingredients. The brand focuses on holistic practices that aid in "nourishing the mind, body, and spirit with self-care". 82°E features beauty and skincare products such as moisturizers and oil-based sunscreens. Deepika also owns All About You, a clothing brand she launched in 2015 with Myntra.

In 2023, Nayanthara launched 9Skin along with her husband, Vignesh Shivan. The skincare brand has a limited range, but it offers products that have a unique blend of natural ingredients and are backed by modern science. The brand's products are formulated with natural and modern science-backed ingredients, designed to elevate one's self-care routine and promote healthier, glowing skin.

Founded in 2018 by Sunny Leone and her husband, Starstruck offers luxurious products that do not burn a hole in your pocket. The products are cruelty-free and PETA certified. Sunny Leone entered the beauty market by launching her fragrance line in 2017, followed by StarStruck by SL in 2018, offering affordable makeup options. Her range is allegedly entirely vegan and cruelty-free, tailored to complement Indian skin tones and complexions.

Masaba Gupta, a renowned fashion designer in India, ventured into the beauty industry with her makeup brand called LoveChild in 2022. This brand offers a variety of products, including perfumes, nail lacquers, and lip colors, tailored to suit Indian skin types and tones.

Mira Rajput Kapoor has joined the ranks of celebrity-owned beauty brands with her brand, Akind. Described as a barrier-focused skincare line, Akind aims to provide care and bliss to individuals with unique skin types. The brand emphasizes the importance of self-care, mirroring the belief that every individual's skin deserves personalized attention and care. The firm’s slogan ‘Build, Balance, Defend’ encompasses the three ranges that work to build, balance and defend skin. Akind stands for a complete and environmentally friendly treatment of oneself.

Indian celebrity-owned beauty brands are transforming the beauty industry by offering innovative, ethical, and inclusive products that cater to the specific needs of Indian consumers. With their focus on natural ingredients, vegan formulations, and cruelty-free practices, these brands are not only enhancing beauty but also promoting a more conscious and sustainable approach to self-care. As the market continues to evolve, these celebrity-owned brands are poised to play a significant role in shaping the future of the Indian beauty industry.