Makhana: A Superfood Endorsed by PM Modi and Nutritionists Alike

Makhana, also known as fox nuts or lotus seeds, has recently become one of India's most popular superfoods. Makhana, once considered a traditional fasting dish, has now gained popularity in modern diets due to its remarkable health advantages. Even Prime Minister Narendra Modi has acknowledged his affection for Makhana, which has boosted its popularity. But what makes this ordinary seed so special? Let's look at why everyone is going to Makhana and how it's become a mainstay in the health and wellness business.

Makhana is made from the seeds of the Euryale fox plant, which is mostly grown in the marshes of Bihar, India. It contains important nutrients and provides a variety of health benefits.

1. Makhana is high in protein and dietary fibre, making it an ideal snack for people wanting to manage their weight and enhance digestion.

2. Flavonoids are high in antioxidants, which help counteract oxidative stress and lower the risk of chronic diseases including diabetes and heart disease.

3. Gluten-Free and Vegan: With the popularity of plant-based and gluten-free diets, makhana is an ideal snack option for health-conscious consumers.

4. Makhana has a low glycaemic index, unlike processed snacks, which makes it an appropriate food for diabetics.

5. Makhana contains magnesium and potassium, both of which help control blood pressure and maintain strong bones.

Makhana has long been a staple of Ayurveda and traditional medicine, used to treat digestive, renal, and reproductive issues. Because of its light and energy-boosting characteristics, it has long been a popular snack during religious fasting.

However, its transformation from a fasting meal to a commercial superfood has been impressive. Makhana is being accepted by urban consumers, fitness enthusiasts, and dieticians as a healthy alternative to junk food. Companies are also introducing a variety of flavoured makhana options, such as spicy, tangy, and even chocolate-coated versions, to appeal to a wider audience.

Prime Minister Narendra Modi has played an important part in Maharashtra's rising popularity. He has regularly cited makhana as one of his favourite snacks, inspiring millions of Indians to attempt and incorporate it into their diets. His support has given it more nutritional legitimacy and helped it gain national recognition.

Apart from PM Modi, various Bollywood celebrities and fitness influencers have promoted makhana as a nutritious snack. Celebrities like Shilpa Shetty and Malaika Arora have highlighted its benefits on social media, driving up demand.


The Indian government is actively supporting makhana cultivation through projects such as "Vocal for Local" and "Atmanirbhar Bharat." Bihar, notably the Mithilanchal region, is the main producer of makhana, accounting for more than 90% of India's total production. Farmers benefit from increased training, subsidies, and access to new farming techniques, resulting in larger yields and higher quality.

Furthermore, the Geographical Indication (GI) label for Bihar's makhana has helped to prove its legitimacy and worth in both domestic and international markets. The Indian Council of Agricultural Research (ICAR) is also developing sophisticated processing processes to increase production efficiency.
Makhana is not only gaining popularity in India but also in other markets. Makhana is becoming a more popular nutritious snack among health-conscious customers in the United States, Europe, and Southeast Asia. Makhana is emerging as a premium alternative to popcorn and chips as the world shifts towards organic and plant-based diets.

Several Indian entrepreneurs and FMCG firms have begun exporting makhana, capitalising on global demand. Too Yumm, Happilo, and Yoga Bar all provide different flavours of makhana, making it more appealing to worldwide consumers.


The makhana industry is expanding at a rapid pace, with market forecasts anticipating a CAGR of more than 15% in the future years. The growing demand for healthy snacks, combined with increased disposable incomes and urbanisation, has made Makhana a profitable business prospect.

1. Changing Consumer Preferences: More consumers are choosing healthy snacks over fried and processed foods.

2. Increased E-Commerce Sales: Online platforms have made it easier for customers to obtain quality and flavoured makhana options.

Product Development Innovation: From protein bars to makhana-based breakfast cereals, companies are looking for innovative ways to incorporate makhana into their daily diets.

Despite its expanding popularity, the makhana business is facing several hurdles.

1. Makhana is more expensive than other snacks due to its labour-intensive harvesting and processing.

2. Limited Awareness in Rural Areas: While urban populations are adopting makhana, many rural consumers still require education on its health benefits.

3. Supply Chain Bottlenecks: Inefficient storage and transportation might result in worse quality and greater expenses.

To address these concerns, investments in mechanised farming, improved logistics, and consumer awareness campaigns will be required. Government-backed attempts to promote Makhana as a worldwide superfood can help boost its commercial position.


Makhana's transformation from a niche fasting food to a worldwide recognised superfood demonstrates its amazing health advantages and market potential. Makhana is poised to become India's next big agricultural success story, thanks to strong government support, increased consumer awareness, and rising foreign demand.

As more individuals adopt healthier lifestyles, Makhana's attractiveness will only grow. Makhana is here to stay, whether as a light snack, a post-workout snack, or a gourmet ingredient, and it is changing the way we think about healthy eating in India and elsewhere.

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