Social Media Stars to Business Icons: 5 Inspiring Journeys

In the digital era, influencers are no longer limited to just plain content creators but have also transformed as brand builders and entrepreneurs. Most popular Indian influencers in the world have turned their popularity into their ventures that began to grow right on their online presence. The following are the three Indians whose transition was based primarily on entrepreneurship.
Popularly known as BeerBiceps, Ranveer Allahbadia started out as a Fitness YouTuber, but he later includes content on Self Improvement, Business, and Lifestyle. The close personal connection he has with his audience and the fact that he almost solely creates valuable content saw him and his fellow co-founders starting Monk Entertainment, a talent management and digital marketing agency. Monk Entertainment now takes care of branding, social media strategies, and influencer marketing, and now works with a great many other content creators and is continuously increasing its association with brands. Ranveer's success story shows that a personal brand and content creation are strong starting points for a business.
Becoming one of the most globally recognized fashion influencers and a business owner is Masoom Minawala, who owns Empowher-a, a project to support women entrepreneurs. Kahitano, the start-up found herself as a fashion blogger, she quickly gained international fame collaborating with luxury brands and hitting the most major fashion weeks. As an entrepreneur, her Empowher is her initiative in empowering businesses led by women through networking and other means. By this, she does not only involve herself in impact-making fashion but social making through fashion.
Having a burning passion for teaching, Aman Dhattarwal, a popular educational YouTuber, took it to a whole different level with the birth of Apni Kaksha, an ed-tech platform dedicated to equipping one with the highest quality educational content. He started with providing guiding tips for college admissions and preparation for examinations over YouTube, and later turned it into a full-fledged business. Through Apni Kaksha, a realistic online education for students has been made possible and accessible, and showed that one can use the influence of digital space to build businesses that touch someone's life greatly positively.
Prajakta Koli built a massive base as a digital comedian with her YouTube channel MostlySane long before she began thinking about business. From this significant influence she established MostlySane Productions, which acts as the source for content generation, collaborations, and brand-building. Acting, endorsements, and entrepreneurship arise from her capacity of putting up some outfit in bang-on combinations in addition to relatable content to cover an even wider perspective. Accordingly, she garnered herself a slot as a successful digital creator in India.
Gaurav Taneja, who was an air force pilot and later turned to be an influencer, did succeed with his YouTube channels, Flying Beast, Fit Muscle TV, and Rasbhari Ke Papa. A mix of fitness to vlogs and aviation in his content demonstrates how his followers have learned about him. For that reason, he started making money from his vast following with the establishment of Flying Beast Ventures, a brand specializing in such domains as fitness, lifestyle, and media production-channeled through his social media. The potential of turning personal passion into a scalable business career is shown in his entire journey.
These entrepreneurs and influencer collaborations demonstrate how important it has become to know just how useful one's digital visibility is, to make money. Be it in mobile money services, apparel or learning; their businesses demonstrate creativity, persistence, and adaptive capabilities under various market structures. Expansion of the influencer economy does not likely stop here, with more and more influencers evolving and becoming entrepreneurs in the process.