What Your Favourite Colour Reveals About You: A Guide to Colour Psychology
Kazi Nasir | Dec 02, 2025, 16:00 IST
Colour Psychology
This article explores whether colours truly influence human mood and behaviour, using evidence-based findings from psychology, neuroscience and cultural studies. It explains how popular colours red, blue, green, black and white affect emotional responses and what personality traits they may reflect in people who prefer them. The piece also discusses how colour psychology is strategically used in branding, marketing and daily life to evoke trust, urgency or calmness.
Highlights
- Colour psychology research has existed since the early 19th century, including Goethe’s Theory of Colours (1810).
- Studies show red increases physiological arousal such as heart rate, alertness and competitive behaviour.
- Blue is linked to calmness, trust and logic; research shows it is the most universally preferred colour.
Can colour influence humans' mood? Sophisticated studies and research have been done into this arena since the beginning of the 19th century. "Theory of Colours"- a popular book on this field published in 1810 by Johann Wolfgang von Goethe. There are certain colours that might evoke emergency or excitement in your mood, while there are others that can convey calmness.
![Colour Speaks a Lot]()
Colour determines a lot. It may be your excitement, passion, strength or fuel tendency to dominance. Certain studies have shown red colour increases physiological arousal such as heart rate or alertness. Certain people are drawn to the colour red for stimulation or action or competition.
Blue colour is linked with calmness, trust, stability or logic. It is the most preferred colour globally which indicates its universal acceptance of emotional comfort. It also reflects the aura of someone who reflects values, peace and reliability.
![Colour Psychology]()
Colour Green is connected with balance. Something that maintains harmony, promotes growth and total wellbeing. This colour is often picked up by those who seek stability or who want to connect to nature. Studies of Urban Forestry & Urban Greening suggest that exposure to a green environment decreases stress hormones and lowers blood pressure.
Black Colour represents power or independence. While white conveys purity and harmony. This colour is for people who prefer simplicity and calmness.
How
![Colours And Humans]()
In the arena of branding and marketing, blue is for trust and professionalism, it may be used in a bank or a tech firm. Red highlights urgency and excitement, may be in sales or highlighting food chains. Colour Green is for eco-concern.
Your favourite colour may show your personal emotional needs towards which you gravitate. It maybe calmness, energy or security.
The meaning of colour may not be universal and can change across cultures. In life one needs to explore a range of colours to learn how they can intentionally use colour in a better way in their daily life.
Explore the latest trends and tips in Health & Fitness, Spiritual, Travel, Life Hacks, Trending, Fashion & Beauty, and Relationships at Times Life!
Q1. What are the 4 colors of psychology?
Ans: Red, blue, yellow and green which respectively relate to the body, the mind, the emotions and the essential balance.
Q2. Does favourite colour reflect personality?
Ans: There is no scientific evidence that links to this clam
Q3. Which color is most attractive according to psychology?
Ans: there is no single "most attractive" color.
Evidence-based findings about common colours
Colour Speaks a Lot
( Image credit : Freepik )
Blue colour is linked with calmness, trust, stability or logic. It is the most preferred colour globally which indicates its universal acceptance of emotional comfort. It also reflects the aura of someone who reflects values, peace and reliability.
Colour Psychology
( Image credit : Freepik )
Colour Green is connected with balance. Something that maintains harmony, promotes growth and total wellbeing. This colour is often picked up by those who seek stability or who want to connect to nature. Studies of Urban Forestry & Urban Greening suggest that exposure to a green environment decreases stress hormones and lowers blood pressure.
Black Colour represents power or independence. While white conveys purity and harmony. This colour is for people who prefer simplicity and calmness.
How Colour Psychology Is Used
Colours And Humans
( Image credit : Freepik )
Your favourite colour may show your personal emotional needs towards which you gravitate. It maybe calmness, energy or security.
The meaning of colour may not be universal and can change across cultures. In life one needs to explore a range of colours to learn how they can intentionally use colour in a better way in their daily life.
Explore the latest trends and tips in Health & Fitness, Spiritual, Travel, Life Hacks, Trending, Fashion & Beauty, and Relationships at Times Life!
FAQs
Ans: Red, blue, yellow and green which respectively relate to the body, the mind, the emotions and the essential balance.
Q2. Does favourite colour reflect personality?
Ans: There is no scientific evidence that links to this clam
Q3. Which color is most attractive according to psychology?
Ans: there is no single "most attractive" color.